Marketers, you’ve got five days for consumers to watch your video on social

Marketers have only a small window of time in which to capture audience attention and drive meaningful engagement – before ad fatigue sets in and views and conversions drop off, according to exclusive new data from QuickFrame. Here’s what marketers need to know.

Our feeds are overflowing with video, and it’s estimated that, by 2022, online videos will account for over 82% of all consumer internet traffic – a 15-fold jump from 2017. What’s more, video increasingly represents a critical component of an effective marketing strategy. A 2020 survey by Biteable found that nearly 70% of marketers say that video sees a better return on investment than Google Ads – and 61% view video as a ‘very important’ or ‘extremely important’ part of their marketing strategy. Long story short: video advertising is accelerating.